Active vs Passive Inbound Marketing

I know what you're thinking. Outbound marketing is active while inbound marketing is passive. Well, in some ways those are viable definitions, but they are limiting, too. Inbound marketing (like outbound) has degrees of strategy and scope that depend on the goals and circumstances. There are different...

Experimenting Outside the Twitter Box

The world of social media is ever-changing, and keeping up with the trends can be difficult. We constantly see different tips, tricks and strategies to help beginners and even the most seasoned of marketers improve their skills. Those who follow these trends and adapt in the correct ways often find...

Can We Talk...About SEO?

The debate is raging in Google+, Twitter and elsewhere. What is the true nature and value of search engine optimization these days? There are purists and extremists on both sides of the issue. SEO's claim that while Google and other search engines have changed their ranking algorithms, the science of...

Creating Content for Sensitive Situations

Your customers are fond of you for a reason: You help them solve a problem. Something you sell makes a positive contribution to their lives. Think aboout it for a second: By virtue of your very existence, others are better off. That's no small feat. At some point, though, every company drops the ball. You might drop the ball in a big way (failing to update your product...

Profit-Driven Digital Marketing: Assets

digital marketing assetsPreviously in this Series, we talked about Setting Goals. If we're going to analyze the future profitability of our marketing efforts, let's do it like any business would—by building a Pro Forma Balance Sheet. We can break down digital-marketing-driven revenues, costs and investments into Assets, Liabilities and Owners' Equity, just like we do...

Who is Visiting Your Website?

Well, if you can manually look up information about your visitors online, surely you can automate this process with a computer program. Google Analytics gives you much of this information in its Visitors tracking reports, but it does not provide individual IP addresses nor does it perform reverse lookups to show the identities of visitors. Google hides this information...

Certified HubSpot Partners Add Value

If you're interested in inbound marketing, you know about HubSpot. They're the industry leaders in inbound marketing software, and their customer list is growing rapidly among small and large companies in all industries, b2b or b2c. An important new development within the past year has been the HubSpot Certified Partner program, in which agencies must pass a rigorous...

B2B Sales Qualification is a Two-Way Street

B2B sales professionals are taught at an early stage in their careers that qualification is the key to success. Without fully qualifying your leads, you will have difficulty throughout the sales process, and, even worse, you may be setting up your company for failure. What's commonly overlooked is the buyer's perspective. Are we a good fit for them? Most sales reps think...

How Much Has Marketing Really Changed?

A common theme in marketing circles today is that there’s been a monumental shift in how marketing works. In a world with Google and Facebook, our marketing consciousness has certainly shifted from interruption to inbound, mostly because consumers have much more power in determining how and what they see. Even Facebook advertisements can be hidden so you never see another...

Technorati Claim Token In My Posting

Today I made this posting to claim token from technorati.com. Okey, this my unique code Z8HDNNCTT...